I don't replicate values, with the exception of transitioning tracking from a prop to an eVar as the value grows. However, when checking the data I get a lot of unspecified values for these options submitted. Transcript. Name the rule All Pages - DOM Ready. Set the desired data element name with the following configuration: Extension: Common Web SDK Plugins. 標準の列には、. Select Edit Settings > Traffic > Traffic Variables. eVar (Merchandising) Last update: 2022-12-09. Adobe Analytics - Foundation. Click Edit Settings > Conversion >. Level 3 30-11-2021 14:56 PST. Sign In. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. Mark as New. I just want to add two points to that. Adobe Analytics Coffee Break: On Tuesday, July 18 at 9am PT, Analytics Champions Mandy George, Shari Deutsch, Jennifer Dungan, and Jeff Bloomer will be joining us to answer your Analytics questions. Learn. 各 eVar には 2 つの列が割り当てられています。. eVar는 원하는 대로 사용할 수 있는 사용자 지정 변수입니다. does anyone know a page/video or something else, where i can find a good explanation about evars, props and events. I added the code to get "data-id" in a data element custom code and assigning that data element to evar using set variables for Adobe Analytics, but somehow it is not working. because bas. Its primary purpose is to segment conversion success metrics in custom marketing reports. Read real-world use cases of Experience Cloud products written by your peers an eVar keeps the value as long as you defined. Values passed into eVar variables follow the user for a. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. A standard column contains data sent to Adobe from the image request. Yet another one of those problems where you know the solution must be right in front of me! I've implemented DTM and analytics but the report shows no data even though the debugger shows otherwise. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. Brian Au, expert in AA and CJA will be here for the AMA to answer all. I have a question about merchandising evar. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding methods. Click Extensions on the left, then click the Catalog tab. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those variables without breaking sproduct structure ? Create and configure list variables for use in reporting. To the 10. 다음 항목이 있는 경우: 솔루션 디자인 문서, 조직 고유의 차원은 대부분 다음으로 끝남 eVar, '페이지 이름', '참조 도메인', '채널'과 같은 Adobe Analytics에서. Two columns are dedicated to each eVar; one for direct data collection, and the other for persisting values. 1 Accepted Solution. It's kind of confusing actually. g. No complicated custom code needed! 1. View solution in original post. Thanks for the reply (particularly about the instance metric confusion that I had). LearnHi, We have experience cloud ID enabled in the analytics SDK and I'm now trying to set the experience cloud ID to an evar/prop via Adobe Mobile Services. Components include: Dimensions: Reference for dimensions usable in Adobe Analytics. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. 7/4/20 5:24:48 AM. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. We are setting some custom values through custom conversion variable (eVar) programmatically by taking reference of Using s. log code in Custom Code Editor in Adobe analytics section of Page Load Rule also shows value of this evar. Another issue i find today is that, although i clear variables every time before set variable and send beacon, still eVars from previous behavior will be sent to analysis in current track (though the previous eVar is not set in the linkTrackVar of current behavior's rule, this eVar still shows in omnibug with values populated from previous step. Install the plug-in using the Adobe Analytics extension. As post_evar contains the persisted value of the. When configuring the mapping, the list of Track events must be defined in both Adobe Analytics, and the Segment destination settings UI, including the properties to send as custom data variables. Page Load Rule is getting fired where I set this data element to evar. 8. So, in this scenario, you will see both values 29 & 30 in the eVar reports. Story: The data in the Page URL QSP for campaign code is captured in an eVar. ii) an analytics implementation issue (for some reason, eVar doesn't get populated), or. Adobe is aware that using the Adobe Analytics connector is faster if the customer already has Adobe. Rather than rebuilding the evar, the team decided to modify the calculated metric to remove the eVar reference. Adobe Analytics 2. The products variable is defined with a value. In the Name column, select the checkbox next each item to enable editing, then specify the desired name. You can set a prop to a value or a data element. Apply the segement and take the Contact Support Instances. 2. Experience Manager Sites & More Journey Optimizer Real-Time Customer Data Platform Marketo Engage. You can set page name to any string value, including data. Click Edit Settings > Conversion > Success Events. Read real-world use cases of Experience Cloud products written by your peers Click the desired tag property. Products and Services. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Hence, your real time reports in Adobe Analytics are only prop reports as props are lighter to process. Created for: Beginner. Read real-world use cases of Experience Cloud products written by your peersClick the desired tag property. eVar のしくみ. Most familiar use is when used to track a tracking ID. Solved: We are seeing counts that are drastically different as one system is using eVar for page name tracking and another system is using - 592230. Created for: User. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led trainingLearn ways to implement Adobe Analytics. events = "event1"; Page Variables: 6: Send the data to Adobe using the t() method, when all page. When you reference these functions or methods,. Adobe Analytics has evolved beyond simple. The Adobe Analytics (AA) library already does the work internally to get the mid value and include it as a url parameter in a given request to the collection server. A workaround that we did was to get the quantity value in an eVar ( got the qty value from Data layer) Now for consumption of reports, we would need to put add-on names in rows and addon revenue, addon quantity in columns. Adobe Aanlytics Report Suite. mid'] = 'D=mid';Analytics components help you fine tune and empower your analysis of data. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. The next best thing is to create a Virtual Report Suite and include only those components that you want to. The reports, visualizations and underlying technology that power Reports & Analytics no longer meet Adobe’s. About Page B, I may not explain it very well, there is a customized prop we called "Referrer" which records the most recent page before the visited one, so Page A will be the "Referrer (prop)" of Page B, but if it's enter from external, it will be. Method #2 - Use Dynamic Variable Syntax. Adobe Analytics. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. IMO you will see very close number compare to 3 and 1. 1. Both the logical in its own way!Metric type. skatofia. How do i set an eVar value in Adobe Analytics? 1. SOLVED Unspecified Value for Evar. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in. A calculated metric was using the eVar, and a Report Builder job was using the calculated metric. e. Views. 2, you do need some of the old pathing reports ("flow" visualizations in workspace are great but they haven't entirely replaced pathing, especially for stuff like "time. The tl () method is an important core component to Adobe Analytics. If eVar101 was imported into Adobe Analytics using Data. Hello there. Unspecified values in an evar report is an expected behavior because of its persistence. Can anyone guide me whether i assigned correctly or did i. I am trying to create a conversion variable from a dataLayer object on my site. . Hi @C_Evans , Three Options (all require the Analytics extension to include the AppMeasurement code): Option 1: Use custom code within an Analytics set variable action. For example, let's say if I capture the value as 29 in an eVar yesterday & today I populate the value as 30 in the same eVar. When you need to put more than one value into an eVar (a conversion variable) at one time, what are you going to do? List variables to the rescue! In this video, learn how and why to configure and use list variables in Adobe Analytics. Since addon qty is an eVar here, we thought of creating a metric with eVar. eVar33 = $ ("input#email"). e. Custom variables that tie to the products dimension. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying. Customize what data is collected to get the most out of Analytics data. If the eVar is set to persist across a visit, that will be recorded on Adobe's server and not displayed on all hits in 'Adobe Analytics Debugger'. 10:02AM, Type-in URL of Page A > Page B > Exit. Adobe Analytics. NO Rule there. eVar, and I am trying to figure out if there is a way to use the captured value in mathematical operations within Adobe Analytics. This lets Adobe associate the event with the dimension value. which can be solved using a shortcode for each value. For any. From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based on Adobe packages. Diversity & Inclusion. Otherwise set them to fixed. Pre-built standard templates help you understand user engagement and app performance metrics in Analysis Workspace. Adobe Analytics Join us for our next Community Coffee Break on November 14 at 10am PDT. Replies. Thanks, . This information can be used when debugging using Packet analyzers, when hardcoding image requests, or when using Dynamic Variables. Also learn the difference between traffic and conversion variables and how they relate to conversion events. So for example if you have Customer ID collected in an eVar. 1K. tl()) calls, which has an impact on Page View and Page Event metrics. For any. Admin. Meet our community of customer advocates. Level 1. Make sure that you select "Visit" and not "Hit". 2) you need an event for a successful internal search and an event for a failed internal search. 1 つは直接のデータ収集用、もう 1 つは永続値用です。. Adobe Analytics data collection is based on the Server Requests i. If you have an event expiry eVar, it will persist across visits. Thanks for reaching out to Adobe Community. Then, C will get credit for the purchase event. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. t()) and link tracking (s. Adobe Analytics. If both XDM fields are present lineItemId takes. For example, when someone logs into your site, you can use a custom variable to pass that ID into Analytics so that you can associate all that user’s further behavior with that ID. Admin. In the Title field, enter a title for the connector. 0K. See Dimension Overview for more information. So in an eVar report where the eVar’s backend setting is “Original”, whether I used my “normal” Newsletter Signups event (column 2), or my Calculated one with Linear Allocation (column 3), credit went to the first page:Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th) Learn More. If you want for a particular 'baid' value, Create a segment with Visit Container where eVar1 = " Value " to take Contact Support Instances. Data Element: getPreviousValue. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. Any event is hit based, it does not persist after the hit. Apply the segement and take the Contact Support Instances. Hot Network Questions Poisson distribution and the choice of unit Students can't seem to grasp the intent of tangent lines and getting general trends of derivatives from graphs What electrical connection type is. When a user comes to the site through the link, we can capture all future data as being tied to the user through the eVar, but we are unable to tie it to the user in the past. Learn. Created for: User. When I try the data element code in browser console it works correctly. eVars persist, whereas s. Created for: User. Also, if you request reports from. They work similarly to eVars, except they can contain multiple values in the same hit. From the moment you change the expiration, the calculation changes at the Server Side, and thus. SOLVED Rule fired, eVar has value but not showing in Omnibug. When I comes to a Prop and a hit level eVar, what reason is there to use an eVar instead of a prop (other than having linear/participation - 279753Learn ways to implement Adobe Analytics. 1. I have a question about merchandising evar. A custom dimension that you can use in reporting. A custom dimension that you can use in reporting. It depends which metric you are using in an evar report. For example, let's say if I capture the value as 29 in an eVar yesterday & today I populate the value as 30 in the same eVar. Its primary purpose is to segment conversion success metrics in custom marketing reports. I'm quite new to adobe analytics and this is my first question I posted here, so please don't be to harsh with me. It is useful for tracking links and. In my experience, an AA user is more likely to want to know the total count of a success event rather than a unique count. A custom dimension that you can use in reporting. When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. I don't replicate values, with the exception of transitioning tracking from a prop to an eVar as the value grows. A classification is a way of categorizing Analytics variable data, then displaying the data in different ways when you generate reports. Locate the Props section. To do this, follow the below steps: Go to Admin and select Report Suites. Go to the Rules tab, then click the desired rule (or create a rule). The persistence of an eVar can also be set to expire after a specific time period, such as a day, week, month, or year. Strip all semicolons, commas, and pipes from product names, categories, and merchandising eVar values. 1 Answer Sorted by: 1 I'm assuming you have an appmeasurement library (aka s_code) on your page. Admin. Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th). Data collection query parameters. Hello there. Evars: to me these are the real powerhouse items in adobe analytics. Thank you, ! Just to make it a little more concrete: You said: "Marketing channels have different expiry settings and do not depend on specific eVar settings. Fairly new to the Adobe Analytics API and I'm not sure how to go about pulling together some data that I need. If the eVar is set to persist across a visit, that will be recorded on Adobe's server and not displayed on all hits in 'Adobe Analytics Debugger'. Look through all event_list. . I can see the below points happening: 1. a prop are mainly used for pathing and the "entry"/"exit" val. If you apply 'eVar Instances' metric to your report, you will not get 'Unspecified' in the breakdown report. Experience Manager Sites & More. In the most basic terms, re-purposing an eVar (or a prop, or an event, etc) is taking that dimension which used to. Any event is hit based, it does not persist after the hit. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. I'll see if I can clear up the confusion, though: eVar An instance is counted each and every time the - 425294Hi @C_Evans , Three Options (all require the Analytics extension to include the AppMeasurement code): Option 1: Use custom code within an Analytics set variable action. 2) in your page load rule add the new fataelement to the analytics "set variables" into field. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More. This will enable to accept multiple values in the same prop. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. In your report suite settings, access your eVar's settings and toggle the reset option to turn it on. 0 Likes. Step One: Pick & Enable an eVar in Adobe Analytics If you don’t intend to set this eVar on every hit, save yourself time and go with the “visit” expiration. H, when the user is coming directly there will not be any document. If you " captured all track actions from mobile app into one specific eVar", you can do the same with Processing Rules by setting a single eVar too. . Select the desired Report Suite. basically, a prop is a variable set on a single hit and only valid for the single hit. SOLVED Retroactively importing data into an eVar after it has been set. eVar は、Analytics 拡張機能の設定時（グローバル変数）またはルールで設定できます。 Adobe ID 資格情報を使用して、Adobe Experience Platform Data Collection にログインします。 目的のタグプロパティをクリックします。Hi Vicky, The crux of the problem is that it is not current possible to prevent an eVar value being set using processing rules. Click Add Developer. eVar serialization is very lightly used, so it didn't. eVar1 = "Example eVar"; s. Multiple Values in one Evar definition of a Segment. And the following breakdowns are valid: Page x eVar1 - because of Hit 1. Its primary purpose is to segment conversion success metrics in custom marketing reports. Make sure that you select "Visit" and not "Hit". Hi Support, I have gone through all of the steps to integrate Adobe Analytics data into Search Ads 360 (formerly DoubleClick). product string to capture the product details. Many variables contain limitations to the number of bytes they can hold. But it would still persist in reporting (eVar2 still holding the old value). SOLVED Multiple Value eVar. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. Sign In. Good day Arun, I have same understanding with you. For the action, select Set Event and select the placeholder event. So for example: Brands Instances. eVar0 does not exist as a variable in Adobe Analytics - it is only a query string parameter that represents the tracking code variable. So, if evar1 captures the following in the order -> A -> B -> C -> purchase event. AA Product String Builder (By SDI) Adobe Analytics Product String (By Blast) Adobe Analytics Product String (By Adobe) We found the AA Product String Builder to be the most comprehensive extension. The new evar is only in dev report suite. Have a look at an audit of. If we set a eVar to record Referrer, a Prop to record as well, May I have your help to a clear clarification on: Referrer, Referrer (eVar), Referrer (Prop) E. I create segments looking at both, and for those transitioned I look at both the eVar and the prop so that if I am looking back at older date ranges, my rules will work with the old and the new. Okay, so the Marketing Channel and Marketing Channel Detail dimensions would always be populated with the same evar123 value for a visitor because the evar value would never change for that visitor due to its visitor expiry and first-touch allocation. License Metric. Created for: When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. If you don't have access to processing rules, then you will need to do some coding from the server that renders the pages. If you like to multiply the evar value by the number of instances, then set the rate and hinge to instance. Share Improve this answerIn Adobe Analytics (formerly known as Adobe SiteCatalyst), “eVars” and “props” are variables used to track and analyze data related to user interactions on a website or app. To specify the metric type when building a calculated metric: Select the gear icon next to the metric whose type you want to select. I am capturing the primary category in evar16 and 17. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. The following table lists all query string parameters Adobe uses in image requests. Level 3 09-05-2023 10:01 PDT. Admin. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. Read real-world use cases of Experience Cloud products written by your peersThis user id is tracked in both prop and evar and both fires in all authenticated pages (as soon as logged in). What makes Adobe Analytics different from Adobe Target? Adobe Target is a tool for personalization that lets users set up different tests, such as A/B and Multivariate tests, and give end users customized experiences. Real-Time Customer Data Platform. linkTrackVars and s. Here's the report for evar29 "button_name": . The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying whether the already-existing contents of the products variable will be changed/moved/deleted. What I think I. Learn. I am using the below code to capture the data: So, now if multiple product is added in the cart, then multiple values in coming in the report, so can I resolve the issue. @schmisajoe82 Marketing channels have different expiry settings and do not depend on specific eVar settings. Mark as New; Follow; Mute; Subscribe to RSS Feed. Many of them are tracking fine and we can see those data in debuggers as well (eVars and props). It works similarly to the t () method, however this method does not increment page views. It takes all Analytics variables defined on the page, compiles them into an image request, and sends that data to Adobe data collection servers. This is the way the value is captured in an eVar based on the current architecture of Analytics. All eVar values sent to Adobe are stored, regardless of allocation. If the data packed into an eVar is complicated and sometimes dynamic, you can pack them in a name-value approach, such as the eVar content will be "name1=value1|name2=value2|name3=value3", then you can again use classification rule builder with regex to. But I am producing a report with just Unique Visitor as a metric. Adobe Analytics. Created for: Beginner. to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. We have implemented adobe analytics through adobe launch for few of our web sites. This way, its value persists throughout the visit and the eVar can be associated with non-pageview events like form submits, video views, or purchases in reporting. For detailed documentation, see Processing rules overview. Click Edit Settings — > Conversion — > List Variables. Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. To send it to Adobe, you need to fire either s. Classifications can be used on most custom dimensions, such as Tracking code, props,. Server Calls. Adobe Analytics にデータを送信すると、データ収集サーバーでは、ヒットを 1 行のデータ（数百列）に変換します。. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led trainingAdobe Analytics Champions applications are now OPEN! Applications are open through June 2nd. It has been setup with two different direct calls (for swipe direction left or right) and each time the respective evar is incremented by 1, (in cu. did you check the URLs if the parameter is available? just make an export in Data Warehous with URL and search in Excel for gclid (if you don't have the URL in an evar/prop) Or can you gove us the URL parameter template which the agency is us. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. I've identified that the reason I am not seeing data is that the Evar that I created (called GCLID) is not pulling in any click data from the URLs. An eVar can be visit-based and function similarly to cookies. Learn how to use tag rules to listen for these events and send data to an Adobe Analytics report suite using a track link beacon. Like. see video here: Adobe Summit 2018 | The Digital Marketing Conference | March 25—29, 2018. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. You cannot clear the value of an eVar dynamically. test 1: create fall-out using Prop on Pagename. . Unfortunately, components (eVars, props, events, etc) can't be hidden from the field list in Analysis Workspace. How can I get the custom values in my evar on click? Rule Click Event: Rule Action:. Experience Manager Sites & More Journey Optimizer Real-Time Customer Data Platform Marketo Engage. Adjust any optional settings to filter specific data you’re looking for, then click Export File. , set: Product Model as evar1, it is fired once "product model" appears: Visit A: Page A > Product Detail Page A (model camera1) > Contact > Exit Visit B: Page A > Produc. deleting the eVar in your implementation would result in not sending the data to Adobe Analytics. However, eVars can be used only as. . I'll see if I can clear up the confusion, though: eVar. Q9 What is eVar, Props, List props and Events in adobe analytics?. Experience League. I can export the data and treat the text string as a number using Python or other programming approaches, but would like to be able to handle this within Adobe because I could. So, in order to have the Attributi. Therefore you can make use of dynamic variable syntax to populate your contextData variable. Copy an eVar into a prop to see paths. Tracking is organized via Launch, but the respective evar is not filled by any rule nor by the global variables in Adobe Analytics extension. Experience League. (Tip, pick a short date range like Yesterday, or Last 7 days) When a user comes to the site through the link, we can capture all future data as being tied to the user through the eVar, but we are unable to tie it to the user in the past if the date range doesn't include when it was set for the user. If a formula consisted of a single standard metric, it displays identical data to its non-calculated-metric counterpart. Clean up misspelled site sections. Hi community, regarding counter evars, short use case: increment a counter evar by 1 if a user swipes a menu either to the left or right in mobile view. Props do not. (though the previous eVar is not set in the linkTrackVar of current behavior's rule, this eVar still shows in omnibug with values populated from. A custom dimension that you can use in reporting. Campaign Classic v7 & Campaign v8. Add developers to your product profile. Now we would like to understand how many users: click to another language under SAME Document ID. For occurrences, you do not have to see the value in the Analytics call for the metric to increment User. Go to the Rules tab, then click the desired rule (or create a rule). Read real-world use cases of Experience Cloud products written by your peersSure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. Questions. You can set an eVar to a value or a data element. Again ~30%. Experience Cloud AdvocatesUse the following steps in the interface to configure the Adobe Analytics connector: Go to the Connector Marketplace and add the Adobe Analytics connector. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. Customize what data is collected to get the most out of Analytics data. We're using prop1 and eVar5 to hold the same data, and pass in the reporting. eVars using the Adobe Analytics extension Log in to Adobe Experience Platform Data Collection using your AdobeID credentials. 0 API endpoint to get report suite events, props, and evars. If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding event and s. But this is not the case for VWO and the result in VWO will still show the credit till the cookie expiration. Learn ways to implement Adobe Analytics. Hi @Michael_Wills,. . thanks again for any insights. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. In reports, I can see the occurrence for each value chosen by the user in different rows. an eVar keeps the value as long as you defined. SOLVED Calculate (Sum) eVar values. example:. Adobe Analytics. Having a dedicated dimension (usually an eVar) in Adobe Analytics that identifies the site name/app name will allow. In contrast, metrics contain numeric values that tie to a dimension. We are using adobe analytics for our enterprise application. Calculated metrics: Use simple formulas to combine metrics, or. For these cases, allocation determines which variable value gets credit for the event. Create a blank HTML page on your desktop, include the s_code from your site, and set the s. adding "eVar41 Instances" will show you the amount of times the eVar appears in the server call. This will enable to accept multiple values in the same prop. Set their delimiter, expiration, allocation, and max values. Select or create a Product Profile and click the Developers tab. Experience League. (they are sticky and you can control how you track them, duration or if they change state). In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. If we do, it poses concerns about the benefits of List Var and decide. I would start by searching patterns in Analytics. So as per the expiration settings of your evar the value was persisting and therefore when checking the Occurances metric it is showing as unspecified.